Morocco's style seduces design lovers

SHOTLIST
Marrakech - 11 February 2008
1. Wide of street scenes in Marrakech with the Kotoubia Mosque in the background
2. Various of colourful fabrics hanged in the Souk's shops and Moroccans and tourists passing by
3. Tilt down from the Moroccan lamps hanged at the entry of a shop to a Moroccan man sitting on a chair
4. Moroccan lamps
5. Various of shops selling colourful Moroccan items in iron, ceramic
6. Various of the busy narrow streets in the souk
Marrakech - 12 February 2008
7. Tilt up from swimming pool to the exterior of Jnane Tamsna
8. Various of the arched doors of Jnane Tamsna
9. Interior designer Meryanne Loum Martin, owner of Jnane Tamsna, entering the living room
10. SOUNDBITE (French) Meryanne Loum Martin, owner of Jnane Tamsna and co-author of "New Moroccan Style: The Art of Sensual Living":
"I believe that the Moroccan style is a style which is a great fusion between many influences as the European influence of the '30s which comes from the history of Morocco under the (French) protectorate; the more ethnic influence with its Berber element of the Moroccan population, which is closer to the African graphics, and so is a little more geometric; and the more Oriental side, which is a Moorish-Andalusian style more designed, more ornate which is the essence of what people see as the Arab style. So, because of all those influences, the Moroccan style allows any person that is a little bit creative to express itself. "
11. Tilt down from a palm tree to the courtyard of a riad undergoing renovation
12. Various of workers renovating a riad in the Medina of Marrakech
13. Various of the riad undergoing renovation
14. Cutaways of Marcus Joyston-Bechal, British owner of the riad
15. SOUNDBITE (English) Marcus Joyston-Bechal, British owner of the riad:
"For someone like me, who is an engineer, it's like a dream which comes true because you can do whatever you want. Because the artisans here can do anything they'd like so you can create any shapes, anything you want. And riads are wonderful places to do that. That's the reason why we've bought one, because we wanted to create a wonderful Moroccan riad but still have the comfort of a contemporary feel as well. We wanted to mix it together. But ultimately it will be a Moroccan feeling."
16. Wide of street scene in Medina
17. Various of men working with iron in the Medina, the old part of the city
18. Various of men working with wood in the Medina, the old part of the city
19. Tilt down from Moroccan lamps to the living room in Jnane Tamsna
20. Various of the living room in Jnane Tamsna
21. SOUNDBITE (French) Interior designer Meryanne Loum Martin, owner of Jnane Tamsna and co-author of "New Moroccan Style: The Art of Sensual Living":
"The Moroccan style, well, the Moroccan architecture has big volumes and has some points of reference as the arcades, some cupolas, and so, if there is a sort of base with a Moroccan structure, inside many things can be integrated. Either a very minimalist universe, very contemporary or a more mix universe. Here there are even some houses where when you go in, you have the impression of having a British comfort with many books, comfortable armchairs, reading lamps, but in the same time we feel it very deep that we are in Morocco".
22. Various of the living room in Jnane Tamsna
23. Tilt up from the swimming pool to the blue sky and the palm trees in Jnane Tamsna
24. Various of sunset on the ancient red wall of Marrakech and the snow on the Atlas mountains
LEAD IN:
Morocco is not only one of the most popular travel destinations in the world. It's style seduces design enthusiasts everywhere.
Today Moorish style and Moroccan home decor is one of the most popular trends among designers and architects worldwide.


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